Foxbridge News Essay

Yesterday there is a quarry enquiry go around Foxbridge, the quarry is about limestone. Different people from different group have done the enquiry, lots different opinion has said by the people from the different group. A spokesperson from the living limestone company said that the quarry will create lots of jobs for local people, which can decrease the number of people who don’t have a job and more local jobs would bring more people to live in Foxbridge, so they can spend some of their money in the village. A head teacher of Foxbridge Village primary school said the school is threatened with closure because they have so few children, and that the quarry can help the school get more students, because the quarry workers may move to the village, so their children can go to their school. the local sheep farmer said that they hoping to buy the land of the proposed quarry, because it is very fertile and suitable for growing many crops, and that can increase their year income for g rowing more and better crops. The quarry can make new people come into the village, the Parish Council member says that the new people come into the village can help out with the Parish Council. The student who studying GCSE economics analyse that last year in Britain, we exported more limestone that we imported. So we made money from selling limestone and can helped the economy. But also the quarry also will be a blot on the landscape. So people will stop visiting the village and not spending their money in the shops. So we can see the quarry can bring a large effect on the economy. The Living limestone company spokesperson also says that after they finished digging they will create a fishing lake from the quarry, which can benefit the local people and their entertainment. The caving keeps some local young people off the streets and away from alcohol and cigarettes; this will be a good advantage. But the quarry also can bring some social problems. The quarry will be noisy and dusty, its can affect the quality of student’s study, and also bring disadvantage to the farmers. During the quarry, huge Lorries will pass the house and cause inconvenient to people who live in the street. The quarry may also damage the underground cave system around Foxbridge, the caver says that the blasting could cause accidents if people were in nearby caves at the time. The big problem with environment is that the quarry can affect local wildlife. The Visit  Foxbridge spokesperson says â€Å"we have a duty to preserve the beauty of the area for the future.† Which means the quarry can destroy the area/village, and affect that less tourists come to the village every year.

Metaphor: exam[les of using Essay

A metaphor is the use of something familiar to understand something less familiar. For instance, if a news report says â€Å"unemployment went down this month,† the familiar feeling of â€Å"going down† helps everyone to understand that the number of people looking for work has reduced. Metaphors are more common than many people think. If you look up the origin of almost any word in the dictionary, you will find a metaphor if you go back far enough. Some psychologists suggest that all of our thinking comes from metaphors, based on how our senses allow us to perceive everyday experiences. In this activity, you will use what you have learned about perception and the embodied mind to make discoveries about how you think. Please answer in complete sentences. Part 1 1. Which of your everyday physical experiences tell you that this hand isn’t actually holding a cloud? How did you learn that clouds are too far away to touch? (5 points) 2. What is the principle of perception that supports the idea that your brain expects that the puff of white between the fingers is a cloud; that is much farther away than the hand? (5 points) 3. Imagine that you are in the scene shown here. You are on a beach, looking out. In the two-track mind model, what are two examples of what the brain is doing on the unconscious level, and what are two examples of what the brain is doing on the conscious level? (10 points) Part 2 1. Think of the concept of leadership. a. What picture comes to your mind when you think, â€Å"leadership†? (3 points) b. What past experiences have you had that make you think of this? (3 points) c. How did your perceptual set and two-track mind contribute to these experiences? (4 points) 2. Think of the concept of unjust. a. What picture comes to your mind when you think, â€Å"unjust†? (3 points) b. What past experiences have you had that make you think of this? (3 points) c. How did your perceptual set and two-track mind contribute to these experiences? (4 points) 3. Think of any concept you have learned about from experience, one where you remember a particular event in your life that helped you learn what this concept meant. a. What picture comes to your mind when you think of that concept? (3 points) b. What past experiences have you had that give you this picture? (3 points) c. How did your perceptual set and two-track mind contribute to these experiences?

Physics Help Us in Daily Life Essay

Well how does the study of physics made a milestone for the world. And how does it help me in my daily life. Physics is the science of matter and its motion, space-time and energy. Physics describes many forms of energy – such as kinetic energy, electrical energy, and mass; and the way energy can change from one form to another. Everything surrounding to us is made of matter and Physics explains matter as combinations of fundamental particles which are interacting through fundamental forces. It will not be an exaggeration if it is said that Nature is almost Physics (apart from the fact that the word Physics itself is derived from Greek â€Å"physis† meaning nature). Physics is all around us. We can find Physics as the backbone for any daily life example such as an electric light, electricity, the working of our vehicle, wristwatch, cell phone, CD player, radio, plasma TV set, computer, and – the list goes on Physics and its principles are integrated with almost everything you do. A few of the things physics controls are how: †¢Pool balls react and move †¢Heat transfers into your cooking †¢Refrigerators cool the contents †¢Car engines work †¢Airplanes fly †¢Televisions and computers operate †¢Water gets to your house and sewage leaves †¢There is fizz in your soda or beer †¢Paint sticks to a wall The problem is that these activities are so integrated with your experience that you know how to throw a ball so it gets to the catcher in baseball (for example) without doing the math. However in the same way you can appreciate music without under standing the key, attack, dwell or pitch musicians (and in physics, scientists) need to know them to make more for your enjoyment.

The Effect of Literacy and Education of Women on Conditions in the Essay

The Effect of Literacy and Education of Women on Conditions in the Middle East - Essay Example Freedom of choice is the main priority given by education and knowledge. Today, women in the Middle East are limited by their narrow worldview based on domestic values and prejudices (Jaffee 68). â€Å"Thus money is spent on boys, who could eventually pay it back† (Faisal 2003). Education and knowledge would give women great opportunity to choose their life path and become free from other people and events. From the social point of view, knowledge and education give the feeling of personal freedom and mobility. If women lack literary skills and education, democratic rights and freedom of speech and expression cannot make people free, because they cannot understand true meaning of these institutions (Rejwan 45). In modern world, a woman should be free to choose her life path and accept decisions based on this knowledge. To some extent, education embodies personal democracy for Muslim women, acting as a social leveling force, granting more and more people a wide range of personal choices (Moghadam 17). For instance, education would support democracy and lead to absence of physical oppression, result in a sustained outpouring of human creative activity in every form imaginable. The fundamental change would lead to new society based on equal rights and employme nt opportunities, abolition of patriarchy and male dominance in all spheres of life. Education and literacy would change family life and give women opportunities to become free from a father’s or husband’s will. Education and literacy would have a great impact on the society which can be compared with social changes in Europe and America at the end of the 19th century. During this period of time, women received a chance to educate themselves and became a strong political and social force. This tendency led to women rights movement and equal employment opportunities and protection of their family life

Marketing 100 Research Paper Example | Topics and Well Written Essays - 2750 words

Marketing 100 - Research Paper Example The Cupuacu Butter is a natural moisturizer that assists in creating lustrous, radiant as well as hydrated hairs. Blue Algae has been proven to be one of the ingredients effective in strengthening the hair shaft. In addition to this wild orchids help in adding moisture to the hairs, keeps hair healthy and shiny. The product is completely eco-friendly and has been effective and suitable for all hair types. The main benefits that the users of the product receive when buying the product is that the hydrating shampoo is rich in lather that assist in cleansing the scalp as well as the hairs. It also assist in purifying, protecting and eliminating the dirt, oil as well as the styling residue that tends to damage the hair and makes the hair look dull and dry. In addition to this the users of the product can also keep their hair color longer since the color-treated hair is re-hydrated and revitalized (David Babaii for Wildaid 2011). ... The current price of David Babaii for Wildaid Hydrating shampoo is AUD $22.95 for 400 ml while the RRP of the product has been $23.50. Therefore, the customers of the product can save 2%. It has been evident that the company quite frequently offers its products at discount rate. From the name itself it has been evident that the company strives to support the beauty of the nature since it donates ten percent of all profits to the ‘Wildaid’. Wildaid is the global wildlife conservation organization (Discount Vitamin Express 2011). The close competitors of the company are Abba, Alchemy, Art of Shaving and Head Organics. It has been apparent that most of the shampoos are formulated along with certified ‘organic ingredients’ that assist in gently cleansing the hair and the scalp. The Seven Wonders have also proved to be a close competitor for David Babaii hydrating shampoo. Matrix Biolage HydraTherapie Hydrating Shampoo is also one of the close competitors of the product. It is evident that the company uses competitive pricing strategies. Consumers can easily purchase the product online and compare the prices of these shampoos with other shampoos and make their purchase related decision. Moreover, the competitors are offering the product at the same price with the same quantity which makes it difficult to set price for the David Babaii shampoo. From this it can be revealed that the prices of the product tend to remain competitive in case of greater threat of substitute products from other brands. Therefore, in light of the stiff competition faced by the company it would be better for it to keep the prices affordable for all the classes of the society. 1.3 Current Distribution

Choose one topic from the ten topics Essay Example | Topics and Well Written Essays - 2250 words

Choose one topic from the ten topics - Essay Example Neo-Confucianism The East Asian conception of human nature is primarily informed by Confucianism. Confucianism is described as a â€Å"humanistic religion† since Confucianism understands and perceives that the â€Å"Ultimate†, of the â€Å"imminent power, of the transcendent, of the world, life and death† are linked to and founded on exploring human nature together with human destiny (Yao, 2000, p. 46). In following Mencius, Neo-Confucian ideology adopted the notion that human nature is good as opposed to evil. However, Neo-Confucian philosophers modified this conception of human nature by distinguishing moral nature from physical nature (de Barry & Bloom, 1999). In this regard, the Neo-Confucian philosophy conceptualized the human moral nature as inherently good. This was because, the moral nature of mankind consisted of â€Å"li† and the physical nature of mankind consisted of â€Å"ch’i† indicating that physical nature could be good and/or bad (Lecture Notes). In this regard, the Confucian concept of li refers to that which is real. In terms of human nature, li refers to that which is passed onto man from Heaven and in this regard it is good. However, li had to be cultivated to ensure that man followed his moral nature (Yao, 2000). Therefore the concept of li provides the justification for law and order which is intended to cultivate man’s moral nature for maintaining order. The concept of ch’i provided even further justification for law and order in regulating the lives of the individual. Ch’i refers to material and vital forces which operate either in cohesion with li or inconsistently with li (Yao, 2000). In other words, man was naturally good, but physical forces could have a negative impact on man’s moral nature if the moral nature was no cultivated. Buddhists on the other hand, do not recognize that which they cannot â€Å"see, hear, speak, think, and move† and only those thin gs they can see, hear, think, speak, and move are regarded as nature (de Barry & Bloom, 1999, p. 714). From the Buddhist perspective, that which is heard, seen, spoken, though or moved, does not have to be clear in order to be qualified as nature. In this regard, nature may be confusing and this explains why Buddhists do not generally perceive â€Å"the many moral principles inherent in them† (de Barry & Bloom, 1999, p. 714). Classical Confucianism As for classical Confucianism, the original traditions of Confucianism were founded by Confucius and Mengzi and Mengzi’s theory of human nature served as the background for the classic Confucian concept of moral nature. Mengzi’s theory of human nature were among the most influential and provides the foundations for what is widely accepted as human nature. Mengzi’s theory of human nature provides a profound understanding of how law and order is maintained (de Barry & Bloom, 1999). Mengzi’s contributions w ere converted into the Four Books by Confucian scholars in the Song Dynasty. At the same time, Xunzi developed a theory that was different from Mengzi’s. According to Xunzi, â€Å"human nature was evil and Heaven† was an â€Å"impersonal power or natural principle† (Yao, 2000, p. 71). Xunzi stressed â€Å"law (fa) and ritual/propriety (li)† as opposed to â€Å"

Effects of fast food Essay Example | Topics and Well Written Essays - 250 words

Effects of fast food - Essay Example People need to undertake general exercises in order to reduce the level of calories in their body. Excess consumption fast food leads to increase in the level of calories in the body. As a result, there is a significant increase in body weight. Eventually, consistent increase in body weight leads to obesity and other health related problems such as diabetes and high blood pressure. Apart from causing obesity and other health related problems, fast foods affect people’s lifestyles in a negative way. Obese people often face problems travelling or interacting with other people in public. Social life eludes these people since they cannot participate in social activities such as swimming or playing football. Undertaking various exercises such as jogging becomes remains a major problem. Other lifestyle diseases such as diabetes and high blood pressure require financial assistance, a problem many victims experience. Conclusively, fast food products remain the leading cause of obesity and other health related problems. People need to check their daily intake in order to avoid significant health risks. Therefore, lifestyles diseases and other social issues can be prevented if people follow nutrition guidelines from

Animation Critique Essay Example | Topics and Well Written Essays - 500 words

Animation Critique - Essay Example Animation is a form of art in which a world of an energetic picture and sound may be incorporated entirely out of nothing except for an idea. The world of animation started emerging in the eyes of the general public before 1910. During the early days of animation, it was thought to be as labor intensive as many numerous drawings and paintings had to be made just to make a short few minute film. It took too many men and too much time just to make short films and was very hard as replicas of the same drawing had to be produced to bring in the motion effect in them. A very famous example of such hard work is of Winsor McCay. He was and still is known as the father of animated cartoons. MacCay was a fine hard working man and used to make his animations by himself alone. He did not use to ask for the help of the others and used to animate his films nearly single handedly by himself, from the foundation to the completion each cartoon was made by him and him alone (Crandol, n.pag) McCay was a fine animator and took his time to make his animations appear distinctive creative perspectives. He sometimes used to spend more than one year just to complete a five minute cartoon animation. This time duration was too long for the expanding viewers of the cinema world and thus the modern studios of animation came in to being. Walt Disney was the first animator in the whole world who added the effect of sound in his animations of Steamboat Willie in 1928. Later computerization changed the whole view of this industry. Toy Story that was released in 1995 was the first animated movie that was completely made on computers and this was done by the cooperation of Pixar Animation Studio and Walt Disney Animation Production (The Significance of Animation, n.pag). The production started at 1993 and the movie was released in November 1995 The movie was a hit

Globalization is a Good Thing Essay Example | Topics and Well Written Essays - 2500 words

Globalization is a Good Thing - Essay Example It is evidently clear from the discussion that globalization has had a long history, with some scholars believing that it has spanned millennia but this form of globalization has come to be surpassed by that which is taking place in the current world. Globalization, as it is today, is mainly based on the idea of free trade and the fact that people from all over the world have come to depend on one another to acquire commodities for their daily use. Thus, one would suggest that while globalization has enabled the development of positive relations between people of different cultures, it has also had some negative impacts as well. Globalization has led to the increase of understanding between peoples from different cultures and backgrounds and this has ensured that individuals, who in previous years could not interact peacefully, can now do so without any prejudice and stereotypes. The interaction between people from different cultures has taken place mainly because of the fact that th ere have developed new forms of technology such as social networks. The latter form of technology has enabled the interaction of individuals from all over the world and has made it possible for individuals of diverse cultural backgrounds, who have not met face to face, to become friends. This has ensured that a situation has developed where these individuals have come to understand each other and found out the reasons behind each other’s cultural practices, hence greater understanding. The cultural understanding that has developed has also led to the creation of greater conditions to enable world peace and it is for this reason that not only governments but also individuals have taken the initiative to work towards the achievement of lasting global peace.

How And Why The North Won War by 1865 Essay Example for Free

How And Why The North Won War by 1865 Essay Abstract My research topic for this essay is explain how and why the North won war by 1865. In this essay I will be explaining the various reasons as to why the South surrendered to the North and how it all happened. This war took place from 1861 to 1865 and is ranked as the most deadliest war in American history. The Union or Northern States won the war against the South or the Confederacy. Instead of looking at causes or consequences, in this essay I will go into the reasons as to why did the North win the Civil War. The American South, though raised in military tradition, was to be no match North in the coming Civil War. The manpower on the Union side was much larger and outnumbered the Confederate army strength. The lack of emphasis on manufacturing and commercial interest, the South surrendered to the North their ability to to fight independently. It wasnt the Northern troops nor generals that won the Civil War, but their guns and equipment. From the very first start of the war, the Union had various advantages. The North had large amounts of just about everything that the South did not, boasting resources that the confedaracy had even no means of attaining. (Brinkley, 1991). The Union had large amounts of land available for growing food crops which served for providing food for its hungry soldiers and money for the growing industries. The South, on the other hand, devoted most of their land to its main cash crop: cotton. Raw materials were almost entirely concentrated in Northern mines and refining industries. Railroads and telegraph lines are what the North was surrounded by, but left the South isolated, outdated, and starving. The Confederates were willing to sell their cash crops to the North to make any sort of profit. Little did they know, King Cotton could buy them time, but not the war. The South had bartered something that perhaps it had not intended: its independence. (Catton, 1952). The Norths growing industry had a powerful dominance over the South. Between the years of 1840 and 1860, American industry was steady growing. In 1840 the Research Paper: Explain how and why the North won war by 1865. 4 total value of goods manufactured in the United States stood at $483 million, increasing over fourfold by 1860 to just under $2 billion, with the North taking the kings ransom.(Brinkley, 1991). The hidden reason behind this dramatic growth of money is because of the American Industrial Revolution. Beginning in the early 1800s, some of the ideas of the industrial revolution began to get picked up from the American Society. One of the first industries to see quick development was the textile industry, but, thanks to the British government, this development almost never even passed. Years before this, Englands James Watt had developed the first successful steam engine. This invention completely revolutionized the British textile industry, and eventually made it the most profitable in the world (Industrial Revolution). The British government, were astonished with this new material but cautious, so they ended up trying to protect the nation by preventing the export of textile machinery and even the emigration of skilled mechanics. Despite valiant attempts at deterrence, though, many immigrants managed to make their way into the United States with the advanced knowledge of English technology, and they were anxious to acquaint America with the new machines.(Furnas, 1969). People like Samuel Slater can  be credited with beginning the revolution of the textile industry in America. He was skilled mechanic in England, and spent long hours studying the schematics for the spinning jenny until finally he no longer needed them. He emigrated to Pawtucket, Rhode Island, and there, together with a Quaker merchant by the name of Moses Brown, Research Paper: Explain how and why the North won war by 1865. 5 he built a spinning jenny from memory. (Furnas, 1969). This would later become known as the first modern factory in America. It would also become known as when the North had the economic dominance over the South. The South could not seem to accept this after the time passed so they thought they could breakthrough somehow. Another inventor by the name of Eli Whitney set out in 1793 to revolutionize the Southern cotton industry. Whitney was working as a tutor for a plantation owner in Georgia (he was also, ironically, born and raised in New England) and therefore knew the problems of harvesting cotton. (Brinkley, 1991). Until then, the risky task of separating the seeds from the cotton before sale had to be done by slave labor and was not very effiecient. With that being said, Whitney developed a machine which would separate the seed from the cotton swiftly and effectively, cutting the harvesting time by more than one half. This machine, which became known as the cotton gin, had amazing results on the South, producing the highest trend the industry ever had. In that decade alone cotton production figures increased by more than 2,000 percent. (Randall and Donald, 1969). Lots business opportuniti es opened up, including the expansion of the Southern plantations. This was facilitated by the fact that a single worker could now do the same amount of work in a few hours that a group of workers had once needed a whole day to do. (Brinkley, 1991). This allowed slaves to pick much more cotton per day and this led most plantation owners to expand their land. Most of the gains from the cash crop took over the basic necessity of the food crop. In 1791 cotton production amounted to only 4000 bales, but by 1860, production Research Paper: Explain how and why the North won war by 1865. 6 levels had skyrocketed to just under five million bales. (Randall and Donald, 1969). Cotton was now bringing in about  $200 million a year, which is a very big change for the south. King Cotton became a fundamental motive in Southern economy. However, during this short time of economic process, the South failed to realize that it would never be fully sustained by King Cotton alone. What it needed was the help of Queen Industry. Eli Whitney knew and realized that the South would not rapidely accept change, so he decided to take his smart mind and ideas back up to the North, where it could be put to good use. He found his niche in the small arms business. A while back, during two long years of quasi-war with France, Americans had been troubled by the lack of rapidity with which sufficient armaments and equipments could be produced. Whitney came out with the invention of interchangeable parts. His vision of the perfect factory included machines that would produce, from a mold, the various parts needed to build a standard infantry rifle, and workers on an assembly line who would construct it. The North, eager to experiment and willing to try anything of economic progress, decided to test this new method of manufacture. It did not take long for the North to make Eli Whitneys dream a reality. The small arms industry was successful. By the onset of the Civil War, the confederate states were noting the fact that there were thirty-eight Union arms factories capable of producing a total of 5,000 infantry rifles per day, compared with their own paltry capacity of 100. (Catton, 1952). During the mid-1800s, the Industrial Revolution dug deep into to the sides of the Northern states. Luckily, immigration numbers were skyrocketing at this time, and the sudden profusion of factory Research Paper: Explain how and why the North won war by 1865. 7 positions that needed to be filled was not a big problem. (Randall and Donald, 1969). The immigrants, who were escaping anything from the Irish Potato Famine to British oppression, were willing to work for almost anything and withstand inhuman factory conditions. (Jones, 1993). Although this exploitation was extremely cruel and very unfair to the immigrants, Northern businessmen profited alot from it. By the beginning of war in 1860, the North, from an economical standpoint, stood like a towering giant over the Southern society. Of the over 128,000 industrial firms in the nation at the time, the Confederacy held only 18,026. New England alone topped the figure with over  19,000, and so did Pennsylvania 21,000 and with 23,000.(Paludan, 1988). The total value of goods manufactured in the state of New York alone was over four times that of the entire Confederacy. The Northern states produced 96 percent of the locomotives in the country, and, as for firearms, more of them were made in one Connecticut county than in all the Southern factories combined. The Confederacy had made one mistake and that was believing that its thriving cotton industry alone would be enough to sustain itself throughout the war. Southerners didnt see a need to go into the uncharted industrial territories when good money could be made with cotton. What they failed to realize was that the cotton boom had done more for the North than it had done for the South. Southerners could grow huge amounts of cotton, but due to the lack of mills, they couldnt do anything with it. The cotton was sold to the Northerners who would use it in their factories to produce woolens and linens, which were in turn sold back to the South. This cycle stimulated industrial Research Paper: Explain how and why the North won war by 1865. 8 growth in the Union and stagnated it in the Confederate states .(Catton, 1952). Southern plantation owners believed that the growing textile industries of England and France were highly dependent on their cotton, and that, in the event of war, those countries would come to their rescue. The Civil War gave an even bigger boost to the already growing factories in the North. The troops needed arms and warm clothes on a constant basis, and Northern Industry was ready to provide them. By 1862, the Union could use almost all of its own war materials using its own resources. The South, on the other hand, was in desperate need and dependent on outside resources for its war needs. Dixie was not only lagging far behind in the factories. It had also chosen to disregard two other all-important areas in which the North had chosen to thrive: transportation and communicationthe Railroad, the Locomotive, and the Telegraph- -iron, steam, and lightning-these three mighty genii of civilizationwill know no lasting pause until the whole vast line of railway shall completed from the Atlantic to the Pacific.(Furnas, 1969)  During the ante-bellum years, the North had shown a great desire for an effective mode of transportation. For a long time, canals had been used to transport people and goods across large amounts of land which were accessible by water, but, with continuing growth and expansion, these canals were becoming obstacle to many Northerners. They simply needed a way to transport freight and passengers across terrains where waterways didnt exist. The first glimmer of hope came as Americas first primitive locomotive, powered by a vertical wood-fired boiler, puffed out of Charleston Research Paper: Explain how and why the North won war by 1865. 9 hauling a cannon and gun crew firing salutes(Catton, 1952). The Railroading industry became a big thing in the North, where it provided a much needed alternative to canals, but could never quite help the South. Much of this could be because Northern engineers were experienced in the field of ironworking and had no problem constructing vast amounts of rail lines, while Southerners, werent very experienced in that area. The Union, with its some 22,000 miles of track, was able to transport weaponry, clothes, food, soldiers, and whatever supplies were needed to almost any location in the entire theater. Overall, this greatly helped the Northern war effort and increased the morale of the troops. The South, however, was lacking on most of this. With its meager production of only four percent of the nations locomotives and its scant 9,000 miles of track, the Confederacy stood in painful awareness of its inferiority.(Randall and Donald, 1969). Another obstacle arose in the problem of track gauge. As the war kept on, the Confederate railroad system steadily deteriorated, and by the end of the struggle, it had all collapsed. Communication, was also a big problem to Southern economical growth. The telegraph had came into American life in 1844. This fresh form of communication greatly facilitated the operation of the railroad lines in the North. Telegraph lines ran along the tracks, connecting one station to the next and aiding the scheduling of the trains. The telegraph provided instant communication between distant cities, helping the nation come together like never before. Yet, the South, unimpressed by this technology and not having Research Paper: Explain how and why the North won war by 1865. 10 the money to experiment, chose not to go into its development. By 1860, the North had laid over 90 percent of the nations some 50,000 miles of telegraph wire. Morses telegraph had become an ideal answer to the problems of long-distance communication, with its latest triumph of land taking shape in the form of the Pacific telegraph, which ran from New York to San Francisco and used 3,595 miles of wire (Brinkley, 1991). The North has assuredly won over the South. Northerners, prepared to enjoy the deprivation of war, realized that they were experiencing an enormous industrial boom even after the first year of war. Indeed, the only Northern industry that suffered from the war was the carrying trade. (Catton, 1952). To the South, however, the war was a drain and only made them suffer even more. The South decided not to use two crops which would prove the outcome of the Civil War. Those crops were industry and progress, and without them the South was defeated. Refrences Angle (1967) Paul M. A Pictorial History of the Civil War Years. Garden City, New York: Doubleday Brinkley (1991) American History: A Survey. New York: McGraw Catton, Bruce (1952) The Army of the Potomac: Glory Road. Garden City, New York: Doubleday, Furnas, J.C (1969) The Americans: A Social History of the United States 1587-1914. New York: Putnam Jones, Donald C. (1993) Telephone Interview Paludan, Philip Shaw. (1988) A Peoples Contest. New York: Harper Randall, J.G., and David Herbert Donald. (1969) The Civil War and Reconstruction. Lexington, Massachusetts: Heath

Satisfaction level of retailers and the visual merchandising

Satisfaction level of retailers and the visual merchandising This chapter is a review of the central theoretical literature of satisfaction level of retailers and the visual merchandising and its impact on consumers buying behaviour which ultimately leads to increase in the margin of the retailers. The first part of this chapter deals with the most popular brand of PepsiCo and the satisfaction level of retailers with respect to per product margin. The second chapter examine the planogram norms of the company and it tries to find out whether or not the retailers follow it properly. The third and last part of the chapter examines the effectiveness of Visual Merchandising and its effectiveness on consumers buying behaviour. All these objectives/problems have been examined in the light of academic literature and some of the facts have been supported by the data taken form the company i.e., Pepsico. To find out the most popular brand of PepsiCo the satisfaction level of its retailers Most of the manufacturers of consumer goods including PepsiCofrequently use intermediaries to sell their products to the final consumer. Intermediaries such as big and small retailers have substantialstimulus over the marketing of these goods and hence over the ultimate consumer choice (Laland Narasimhan, 1996). Even PepsiCo is one of the largest networks of retailers in India (PepsiCo, 2010). The consumer goods retail market is characterized by intensivecompetitionamong retailers competing for a share of the consumers money (Albion and Farris, 1982). Retailers, generally, carry so many products, and on any given purchase occasion a typical consumer buys a subset of the vast number of items a retailer has on its shelf. Generally consumers are ignorant or uninformed about the prices of all the products they want to buy and subsequently select a retailer to shop at based on the advertised prices of a subset of the products they desire to buy. Given this, retailers tend to compete more aggressively based on the prices of a selected set of items by advertising these prices to consumers (Agustin Singh, 2005). It means that these retailers will sell more products of only those company which tries to make them happy through more or heavy margin.The items that the retailers select to compete on are those that most consumers de-sire and value highly. Since the profit from any cust omer is the sum of profits from advertised and un-advertised items, the intensity of retail competition, as evident from the prices of these items, increases with the amount the consumer will expend on the unadvertised items once at the store. This aggressiveness therefore translates into lower retail mar-gins on these selected items since the retailers expect that consumers, once inside a store, will buy non-advertised products as well on which the retailers make money. Thus manufacturers, who are more adept at using pull strategies to enhance the popularity of their product, obtain a significant competitive advantage vis-a-vis others. The positioning of the product and the image conveyed through advertising act as drivers in creating this advantage which results in higher wholesale prices that these manufacturers can charge the retailers (Lal and Narasimhan, 1996). The cost of acquiring new customers usually far exceeds the cost of retaining an existing customer. As a result, customer retention has become a managerial strategy that has spurred interest in understanding and implementing store-loyalty programs (Agustin Singh, 2005; Carter, 2008; Pan Zinkhan, 2006; Reichheld, 1996; Reichheld Sasser, 1990; Sheth Parvatiyar, 1995). That is why retailers are the most important link between the company and the customers.Manufacturer advertising also affects prices and margins at both the retail and wholesale levels. The relationship between prices as well as margins at the retail and wholesale levels can be found in the economics literature (see, e.g., Ferguson 1982 or Pindyck and Rubinfeld 1989), where it has been argued, based on the theory of derived demand, that the movements of prices and margins at the retail and wholesale level are necessarily perfectly correlated. In other words, if advertising leads to increased market power through produ ct differentiation, both wholesale and retail prices in-crease, leaving both manufacturers and retailers with higher margins; or if advertising leads to increased price sensitivity through reduced perceived product differentiation, both wholesale and retail prices decrease, leaving both manufacturers and retailers with lower margins. In contrast, Steiner (1973, 1978, 1984) has argued that it is possible that a manufacturers advertising can have opposite effects on wholesale price elasticity and retail price elasticity, implying that margins can move in opposite directions. However, he does not offer a formal model of manufacturers and retailers to support his arguments. Source: (Lal and Narshimhan, 1996) There is scant empirical literature on the effects of advertising on margins. In Table 1, Lal and Narasimhan (1996) summarised the evidence presented in the literature on the negative association between manufacturer advertising and retail margins. Reekie (1979) shows that manufacturers advertising and retail margins are inversely related in a cross-sectional study of many categories. Farris and Albion (1987) find that in many nondurable consumer good categories, higher brand advertising is associated with lower retail margins, though there were a few categories where the opposite is true. They also find that the negative relationship between manufacturer advertising and retail margins is strongest in categories with high penetration, non-food, and large category advertising budgets. Steiner (1973) uses data from the toy industry to conclude that the more popular toys (i.e., the more heavily advertised) yield lower retail margins. Finally, using data at the four-digit SIC level, Nels on (1978) finds that there is a negative association between manufacturer advertising and retail margins. The reader is also referred to Steiner (1993) for some anecdotal evidence from different industries on the inverse association between manufacturers advertising and re-tail margins. Support for positive association between manufacturer advertising and wholesale margins is provided in Quelch et al. (1984) and Narasimhan (1989a). Note that all these studies are cross-sectional and all these studies have focused on either the whole-sale margin or the retail margin. The one exception is Steiner (1991), who documents, using data from the toy industry, that higher levels of manufacturer advertising are associated with higher wholesale margins while leading to lower retail margins. Taken as a whole, these studies demonstrate that in general, higher manufacturer advertising leads to higher wholesale margins and lower retail margins, though the effect at the retail level is less systemat ic. Thus we see that in contrast to the standard economic arguments, there is empirical evidence to suggest the possibility of an inverse relation-ship between wholesale and retail margins. The objective in this chapter is to revisit thisproblem and offer a formal model to explain how the margins at the retail and wholesale level can be negatively related. It shows that if a manufacturer can affect the intensity of retail competition, it can increase its wholesale price while at the same time exert downward pressure on retail margins. Furthermore, It demonstrates that if manufacturer advertising can enhance the attractive-ness of the brand as shown in Boulding et al. (1994) (resulting in a higher willingness to pay or increasing aggregate demand for its product), manufacturers brand advertising can increase the intensity of competition at the retail level. Finally, it is shown that even if there is competition at the wholesale level, a manufacturer with a more popular or well-positi oned brand can use advertising to increase profits. The intuition behind our result is the following. First, it should be noted that retailers selling a large assortment of goods cannot advertise the prices of all goods. Moreover, retailers need to advertise the prices of some goods in order to make it worthwhile for consumers to shop at the store. Hence consumers make store choice on the basis of advertised prices and expected prices for goods bought on a shopping trip. Given the fact that retailers charge and consumers expect to pay a higher price for the unadvertised goods, and consumers prefer one-stop shopping due to transportation costs, any effort by the manufacturer that affects the proportion of consumers who decide to shop at a retail store for any given difference in the retail price of the advertised good would lead to an increase in the intensity of retail competition. Such actions by the manufacturer would lead to lower retail margins. At the same time such actions can also increase the wholesale price and manufacturers margins since these actions allow the manufacturers to recover some of the rents derived by the retailer on the unadvertised good. In other words, since the retailers make a higher margin on the unadvertised good, any action by the manufacturer that affects the size of these profits to the retailers allows the manufacturer to wield more power and set higher wholesale prices. We show that if manufacturer advertising leads to lower price sensitivity or increase in aggregate demand, an increase in such advertising would result in lower margins for the retailers and higher margins for the manufacturers. It should also be noted that while our work is silent on the exact role of manufacturer advertising, Kaul and Wittink (1995) report that one empirical generalization from past studies is that an in-crease in non-price advertising leads to lower price sensitivity among consumers. Finally, it is important to recognize that our result is shown to exist in a context where retail advertising has no impact on the demand of the advertised brand, and that our result would not exist in the absence of the composite good. Moreover, the inverse relationship be-tween wholesale and retail margins can exist only for goods/brands where the retailer reveals price via advertising(Lal and Narasimhan, 1996). Previous research in the area of store loyalty focuses on customer satisfaction as a major predictor of loyalty (Bloemer Kasper, 1995; Brown, 2004; Cronin Taylor, 1992; Garbarino Johnson, 1999; Reichheld, 1996; Sawmong Omar, 2004; Taylor Baker, 1994). However, many companies rated high on customer satisfaction indexes showed poor financial performance (Buttle, 1999; Passikoff, 1997). There is evidence supporting high rates of defection among satisfied customers across many industries (Buttle, 1999; Jones Sasser, 1995). Thus, the ability of customer satisfaction reliably and accurately to predict loyalty has not been unambiguously established (Higgins, 1997). Clearly, the development and implementation of successful store-loyalty programs would benefit from a better understanding of loyalty, its antecedents and its consequences (Ray and Chiagouris, 2009). It is evident from the above discussion that satisfied and happy retailers would ultimately lead to increased sales. Higher m argin per product or total income of retailers from a particular product would to happy retailers. From the above discussion it is clearly evident that If the company spends heavily on advertisement of on its product, it will increase total sales, which means it will ultimately more margin on total sales and in this way the company can make happy its retailers.The PepsiCo spends heavily in India for its Pepsi Soft Drink, much more than its nearest rival Coca-Cola (PepsiCo, Annual Report,2010).These heavy advertisements have a significant positive impact on the total sale of its soft drink over last year. It is a clear sign of happy retailers who are gaining low margin per bottle of Pepsi but in total higher revenue from its total sales. To check the planogram (POG) norms, whether the retailers followed it properly or not There are many factors which are generally used to stimulate consumers purchases, including advertisement, product variety, layout of stores, merchandise appraising, services offered, and other marketing programs (Levy and Weitz, 1992) but space planning and store layout are one of the prime consideration (Yang, 2001). The layout of stores and proper space planning highlight the importance of improvement of the visual effect on the customers for shopping and the space productivity of retail stores (Yang, 2001). Planograms, typically,are used to display exactly where and how many items are physically placed onto which store shelves. Because of limited shelf space, planograms plays a vital role for the improvement of financial performance of the company in general and for retailer in particular (Yang, 2001; Yang and Chen, 1999). There are two ways for retailers to increase margin (Profit). They will have either increase sales or by reducing costs. Cost reduction is basically operational in nature. It heavily depends on technology, management of personnel and efficient inventory management. Generally increase in sales is market driven and can be categorised in to two different segments i.e., (i) in-store -tactics and; (ii) out-of-store tactics. Out of store tactics is used to attract more and more customers into the store while in-store tactics used to compel customers psychologically to buy as much as they can, when they enter into the stores (Dreze, Hoch and Purk, 1994). Previous Space Management Research In the field of Space Management, the impact on sales of space management is very limited because of high implementation cost. The existing work methods can be categorised into three different models- (i) Commercial Applications, (ii) Experimental Tests, and (iii) Optimization Model. In business literature, applications oriented approaches are preferred because of its simplicity and the easy operation. For example, PROGALY Model ((Dreze, Hoch and Purk, 1994). ) is generally preferred. In this model, space is allotted to a product in proportion of total sales. Cifrino (1963) and McKinsey (1963) argued for space with respect to Direct Product Profit (DPP). Rest of the models have concentrated on lowering the operating cost and minimising inventory and handling costs (Cifrino, 1963). Planogram Integrity: A serious Issue There are many retailers who have recognised the importance of proficiently exploit their customer services in times of intense competition. Confronted by the amplified pressure of fee discounters and the rise of a price war between supermarkets organisation on the one hand and the companies on the other hand since 2003, Indian Retailers want quality in their operations to endure large collection at reduced profit margins (PepsiCo 2009). Thus, balancing inventory and renewal costs, given a collection of wide range of products and the corresponding shelf space at the retail stores is rally an important task. Retailers aim at exploiting availability of the products in the collection at a marginal cost of operations. These objectives have to be attained on the shelves, where a particular product meets its customers. The amount of shelf space allocated to a product is thus primarily a consequence of marketing decisions: i.e., the merchandising category to which the product is assigned an d the allocated number of facings, which are the number of slots on the front of the retail shelf. This planogram on its turn govern the available shelf space for the operations. From both an operations as a marketing point of view, it is thought-provoking to scrutinise whether local managers are contrary from the planogram, to determine the grounds and to analyse the consequences (Woensel et al, 2008). Planogram integrity is the degree to which the planograms and its norms are followed in practice(Woensel et al, 2008). High planogram integrity stands for small/very little difference between planogram and the authentic situation in a store (Woensel et al, 2008). A planogram encompasses significant information for the accomplishment of operations. Generally, when creating planograms the retailers decides the collection composition, the location of products in the store and the amount of space apportioned to each product (Levy and Weitz, 1992). Figure of Planogram Woensel et al, (2008) have completed empirical research on the planogram and data collected for ten stores in India. During this collection period, the stores were not allowed to change their mode/style operations. Moreover, the days were carefully selected such that the period of measurement did not include any periods of expected demand peaks/drops (e.g. no holidays). The data were gathered for Pepsi soft drink only. Woensel et al, (2008) observed that collection in the stores seems to be reasonably different from the one identified in the planograms. The main driver for this was identified to be the possibility to locally add or drop items from the collection. Also, categories with a larger collection seem to be more prone for abnormalities than one with smaller collections. This designates the drawbacks of managing these huge collections with composite swap relationships. On the locational level, it seemed that the abnormality is small (for the common collection in both actual situations versus planogram). The common of abnormalities could be linked back to facing differences. The foremost cause is due to the different shelving in practice than the one used in the planogram. Finally, also considerable differences between the stores exist; some store managers follow the norms provided by the company for the planograms very closely; other store managers do not take it seriously. The Root causes for erroneousness were typically associated to the local store management. Another vital issue is the acceptance time required for updating the shelves following the changes in the planograms(Woensel et al, 2008). Over and above these is no proper processes for controlling these messages was available to all stores, leading thus to a serious issue with planogram integrity. Furthermore high levels of inaccuracy in the real realizations are also ascribed to the lack of incentives from the headquarters for enforcing the planograms. Generally, it is witnessed that the inaccuracy of the planograms is correlated to the regularity, the timing and/or the type of changes in the planograms. Of course, one should not overlook the strain in the following the planogram closely. Because of repeated introductions or de-listing of products and changes in style and pack size or the turnover of a product, frequent changes in the planograms are needed(Woensel et al, 2008). Without a detailed plan to implement the changes in the planograms, they might be postponed, not implemented in full or the local management already anticipated the changes before the company conversed with them(Woensel et al, 2008). It can be concluded that planogram integrity is a vital issue that requires a retailers management consideration. Woensel et al, (2008) shown clearly that common of differences relate back to facing differences. The second important issue is collection and display of products and third issue locational differences. From the above discussion, one can find four main drives for these differences, (i) Local Store Management, (ii) a substantial acceptance time for changes, (iii) diverse local situations that presumed in the planogram and (iv) lack of incentive from the company. The foremost consequence of a lack of planogram integrity proved to be a significant loss of effectiveness both in marketing strategy as in the operational executions, as such indicating that planogram integrity is a serious issue The Impact of Visual Merchandising on the Consumer Decision Process Introduction McGolddrick (1990, 2002) argued that Visual Stimulation and communication are very important facets of retailing. This interest in the visual has combined to form the exercise of visual merchandising. This is demarcated as the à ¢Ã¢â€š ¬Ã‚ ¦ activity which coordinates effective merchandise selection with effective merchandise display (Walters and White, 1987, p. 238). Consequently, Visual merchandising is apprehensive with both how the product and/or brand is visually communicated to the customer and also whether this message is decoded appropriately in this context affecting a positive psychological or behavioural outcome, ultimately leading to purchase (Kerfoot, Davies and Ward, 2003). The significance of accomplishing such a consequence has meant that within the retail environment, various procedures have been used to exhibit, merchandise and communicate products. This diversity in visual merchandising procedures has conceivably also stemmed from the vast collection of goods and services that are sold by retailers. The progress of merchandising procedures and the proliferation of these methodologies among retailers have been well-established history. Baum (1987) accepted the significance of window display long back in 1897. Baum who was the founding editor of  The Show Window  ,where he offered strategies for effective window displays where he provided an early mechanism for the dissemination of visual merchandising best practice. This early publication evolved to examine display across the store and continued to offer advice for some considerable time (Law and Yip, 2004). The potential of display and visual merchandising is so strong that a publication solely addicted for visual merchandising and display stated in 1922 with the title Visual Merchandise and Store Display.   Nevertheless, the prominence of visual merchandising has been not acknowledgedmuch consideration in the academic world and in literature (Lea-Greenwood, 1998). The most notable exception has been within the US fashion-based literature, where a number of texts have been devoted to the subject. These though are primarily practitioner-based, highlighting again a deficiency of attention from retail academics. This study represents a small step towards addressing this lack. It investigates the influence of visual merchandising stimuli within the retail store environment on customer perceptions and responses. In doing this, the research is focused on the potential psychological and behaviour outcomes that result from customer interaction with visual merchandising, rather than directly trying to establish what constitutes best practice  per se  or manipulating visual merchandising techniques themselves. This soft drink and FMCG retail sector has been chosen as it has recently elevated visual merchandising to an issue of board level concern (Lea-Greenwood, 1998). The sector offers an ideal background in which examination of the impact of product display and visual merchandising can be conducted on customers, as the degree of retailer complexity in this area is likely to be higher than that demonstrated by companies in other sectors. Sproles (1979) has focused on the procedure, such as the effects of communication channels in current society, the characteristics and the functional purpose of soft drinks. However, Hart and Dewsnap (2001) also established a decision-making model to explain the behaviour of consumers through visual merchandising and store display. It was revealed form their study that there were interweaved a complicated set of interlinked aspects to affect decision making on intimate soft drink, and amount the factors, brand loyalty tended to be the repeatedly adopted factor to curtail the decision-making process and the degree of apparent risk while shopping intimate soft drink. Speaking from the View-points of marketing and consumer behaviour, the two models are adequate to explain the corresponding phenomenon (Kerfoot, Davies and Ward, 2003). However, viewing from the retailing aspect, the environment of stores can increase consumers response (it may be positive of may be negative) to a brand of the product being sold in the store. To achieve a positive store environment, visual merchandising has been widely adopted by retailers (Kerfoot, Davies and Ward, 2003). Likewise, intimate soft drink has been going through a series of Soft drink treatments in recent years. Examples can be found in contemporary intimate soft drink brands, such as Coca Cola and Pepsi, Sprite and so on. Instead of targeting different customer segments by adding advanced functions to products, intimate soft drink brands try to establish a distinctive image in consumers mind. In this study, focus is put on the influence of visual merchandising on store atmosphere and its corresponding impact on consumer decision making process for intimate soft drink (Law and Yip, 2002). Dimensions of visual merchandising and display Omar (1999) advocates that there are three types of interior display- (i) architectural display (ii) merchandise display and (iii) point-of-sale display. This study efforts on merchandise display; the choice of a singular store to deliver the stimulus photographs minimises the architectural elements; additionally, point-of-sale areas were omitted from the photographs to guarantee only merchandise display was considered(Kerfoot, Davies and Ward, 2003). The most important aspects within merchandise display have been acknowledged within the academic literature as: packaging (Bruce and Cooper, 1997; Da Costa, 1995), layout, (Levy and Weitz, 1996; Berman and Evans, 1995), colour (e.g. Koelemeijer and Oppewal, 1999), fixturing (Levy and Weitz, 1996; Donnellan, 1996), merchandise (Davies and Ward, 2002), presentation techniques (Buchanan  et al., 1999), and so on. These areas have received varying degrees of attention as separate elements. Nevertheless, in fact, there is tiny work has been done that makes these aspects composed as merchandise display(Kerfoot, Davies and Ward, 2003). The examination of Influences, that such display creates on consumers, especially in term of brand communication and purchase intention, are lacking in terms of literature. Though, several of the elements of merchandise display have been scrutinised from an environmental psychology approach, as well as from a service environment perspective. These two relat ed literatures provide potential starting points as each considers the physicality of the in-store environment and its influence on customers (Kerfoot, Davies and Ward, 2003).. Literature Review Visual Merchandising is one of the most significant constituents in atmospheric management(Kerfoot, Davies and Ward, 2003). It embraces the interior of stores as well as the exterior of stores.The exterior of store comprises retail premises, window display, and facade while the interior of store embraces fixtures and fittings, store layout, and store highlights as well as wall display(Kerfoot, Davies and Ward, 2003).There are many constituents who governtogether store exterior and interior and it embraceslighting design, colour co-ordination, selection of mannequin and the application of design principles(Park et.al., 1986). A good assortment of visual merchandising with comprehensive consideration of proper cooperative expressions is very important, if retailers really want to project the best side of their company/store (Kerfoot, Davies and Ward, 2003). Consequently, customers could receive the envisioned message of stores or retailers through several different types of themes sty les designed especially from suitable visual merchandising strategy and for influencing buying decisions and behaviours in a positive sense. Conclusively, visual merchandising helps to establish the complete image of a retail store in the mind of consumers(Park et.al., 1986). Kerfoot, Davies and Ward (2003) acknowledged that visual merchandising has many objectives, (i) Retail Identity Building in the mind of customers, (ii) influencing customers final decision to buy as many products as he/she can afford inside a store (iii) last but not the least, to increase overall sales. Visual merchandising pays its attention on numerous facets of customers, which include affective pleasure, sensory pleasure and cognitive pleasure (Fiore, Yah and Yoh, 2000). Sensory part contains personal feeling of customers, such as response to temperature and noise, feeling crowded in a store (Ko Rhee, 1994; Hornik, 1992 and Grossbart et. al 1990). Store-related and product associated information can also be assimilated from storeenvironment (Baker et. al 1994), for example, searching a product that enhances ones self-concept (Kleine III et al., 1993). Also, window display plays a critical role in affecting store entry decisions as it is a very important information cue for consumers (Bettman et. al, 1998) There are many schools of thoughts regarding consumer decision process. The process of diffusion can affect consumptions response to different product attributes (Mitchell and Creatorex, 1990). The selection of promotional channels and the format of transition are the best examples. Similarly, there were other thoughts regarding general consumers decision making process. For Rogers model (1962), decision making was not longitudinal but rather cross-sectional. Following Rogers thought, Robertson (1971) developed a conceptual model with eight procedures (awareness, comprehension,problem perception, attitude, trail, adoption, legitimation, and dissonance). Nevertheless, Sproles (1979) established a specific framework for visual merchandising with ten procedures. The key focus of Sproles model was the relationship between the influences of communication channels in current society and the functional purpose of soft drink objects. Hart and Dewsnap (2001) conducted a specific study on deci sion process of purchasing intimate soft drink. His findings revealed that consumers had to go through a set of interlinked factors or relied on brand loyalty. In the light of the criteria, self-concept, perceived risk and consumer involvement were also critical in shaping the final decision (Law and Yip, 2004). While reviewing the current trend of intimate soft drink brands, being functional is the fundamental requirement of consumers, adding extra value to products is regarding as the selling point. In terms of functional aspect, mint flavour or Diet Pepsi using consumer care can be found in triumph brand. In times of readymade food and soft drink, almost every brand is using the same stuff. For example Pepsi introduced the Diet Pepsi, in the same year Coca cola introduced the diet version (PepsiCo, 2010). They introduced in the name of consumer health and family sentiments. Though, there is very few research about the inter- relationship between the importance of store aesthetics and consumer decision process, as a result, the purpose of this study is to look into this precise affiliation (Law and Yip, 2004). The study is beneficial to retailers who are newly established or re-position in the intimate soft drink market. As mentioned, for consumers who have a high degree of brand loyalty, external factors such as store atmosphere, may not has a great impact on decision process. But, if consumers rely on peer influence, advertising or have no idea about a brand, visiting the store is the first contact with the brand. Having attractive human-like mannequins of film starts or popular sportsman/woman and matching with style and appeal can break the decision process (Law Yip, 2004). Customers attention can be provoked at the stage of responsiveness but in a negative way due to the social and cultural constraint. Therefore, it is difficult to continue the decision process from awareness to interest. Hart and Dewsnaps (2001) study on consumer decision process for visual merchandising delivers a critical direction for pre-purchase evaluation. Paying a close attention to the interaction of cultural or societal difference and visual merchandising elements causes a great impact on final purchase decision. To find out the influence made by Pr

Health Policy Regarding To Smoking Health And Social Care Essay

Health Policy Regarding To Smoking Health And Social Care Essay This essay will demonstrate the government health policies regarding to smoking including with changes in health care field from the development of NHS with current scenario. It is important to know what is policy. Policy is a collection of different ideas and methods which is used for the improvement in any field including health care and on the other hand, health policy is a practical device, or advantageous procedure and political course of action [ Hennessy, D. Spurgeon, P., 2000]. Health policies may be explained as the strategies methods adopted as being advantageous, measure to provide within the recourses available from health systems that, at least maintain and preferably improves health. As time is changed there is changed in people thinking, behavior and their lifestyle due to this reason the consumption of cigarette smoking in society is increased from last few decades. Smoking has been recognized as one of the most considerable causes of avoidable death and disease. Smoking alone is the supreme cause of preventable illness and premature death in UK and smoking is responsible for 23 Percent in males and 12 Percent in female deaths. There is more than 106,500 deaths are due to cigarette smoking (Wilkinson S. et al, 2004). Smoking is defined as the inhalation and exhalation of smoke from flaming tobacco in cigarettes, cigars and pipes etc. Historically smoking put into practice, was followed by inhabitants of western hemisphere, in spiritual rituals and for therapeutic purposes. Smoking has a history preliminary from the late 1500s.Cigarette smoking is a serious health hazard. Tobacco contains nicotine a toxic substance named alkaloid -and some others dangerous stuff like carbon monoxide, prussic acid, and ammonia etc which are very harmful for the health. The current scenario of smoking in England have fallen from 28 percent in 1998 to 25 percent in 2003-means approximately 1.2 million smaller numbers of smokers (Department of health,2003). Due to smoking , one in five deaths held in UK and smokers lose, Tobacco smoke can causes the 90 percent of lung cancer then non smokers(Peterson and Peto,2004) [Neubeck, L., 2006]. It is anticipated that about 120,000 young men who aged between 30 and 50 years in the United kingdom are impotent as a consequence of smoking [British Medical Association(BMA)] , 2004]. The main aim and purposes for choosing this topic is to study smoking policy in united kingdom and to improve knowledge about current health policies on local level or at national level and to see the statistical data of smoking cessation and what are the government policies regarding the smoking cessation in the society for different age groups and to discuss the need, origination and operation of policies in health care. To develop the understanding about health care system in the United Kingdom and to improve knowledge about NHS as an organization and its role and policies in health care system. Smoking is considered very dangerous for health not only for an individual but for the nation also because many billion pounds every year spend by NHS for prevention. Smoking is a causing factor of many diseases which is related to our health and environment directly or indirectly such as chronic obstructive pulmonary disease, heart diseases lifestyle related problems and behavioral problems. Due to smoking, people become habitual and then it is hard to come out from this situation or if a person suddenly quit then it gives some harmful effect to our body. Smoking affects the person and it effects others through second hand smoking and passive smoking. if a pregnant women involves in any kind of smoking during pregnancy then, this is not only harmful to her but also to her baby too and the results are baby deliver with some congenital anomalies. In the UK (Department of health, 1998) illustrates that, approximately 23% in 1995 and 15% in 2009 babies were born with disabilities who were delivered from smoker mothers. So the government introduced new health policy on smoking ,Choosing health (Department of Health, 2007) introduced the smoke free public policy which says that no is allowed to do smoking in public place such as malls, buses and railway station etc.. This policy included with, to regulate the way of smoking is portrayed on television and on advertisement in newspapers and mark health warning notice on tobacco products. There are some causing factors which enhance or encourage youth to involve in smoking such as now a days it shows as a symbol of prestige and personality which effects the youth and children. Specially children are more prone to be affected by smoking directly or indirectly because they learn from elders and they are more curious to learn and try everything and on health effect their lungs are smal l compare to adults and their immunity is low and they are more prone to get and harmful effect of cigarette smoke. According to human anatomy children breaths faster than the adults and hence they inhale more toxins and harmful chemicals as compare to adults. Smoking can cause many diseases it affects the respiratory system and can lead to diseases like cancer, bronchitis etc. .It also causes the headache and poor circulation, bad breath and stomach cancer and cancer of the pancreas ( Peterson and Peto,2004).According to Department of health (2005) in the general adult population for 2001 still shows that approximately 28 percent of men and 25 percent of women smoke (Department of health 2005). There are some other effects of smoking cessation like restlessness, waking up at night, increased appetite, Depression, Mouth ulcers and cancers, with poor concentration on work (smoking and health, 2005). There are some other risk factors associated with the second-hand smoking. In adults it causes coughing, feeling sick and breathing problems and in babies and children much higher rate of cot death as compared to the children of non smokers. Higher chances of ear infection, complaints of coughs, sneezing and cold and flu (Source Jamrozik, 2005). Nowadays due to change in the disease pattern people are thinking about their health .They want to have smoking policies which reduces the rate of smoking. Thinking of people Behavior and life style is changed. The disease rate of lung cancer, cardiovascular system and respiratory problems are increased due to smoking. In UK 12000 people are die in every year due to second-hand smoke (Jamerozik, 2005). In addition to this, smoking affects in a loss of productivity among workers, and ill health. A smoke free policy needs to be practical and impartial. Second-hand smoke is of two types: Main stream and Side stream smoke. The Residential and Commercial Services (RCS) introduce that all public places including residential areas, offices areas will be smoke free. This policy comes into progress on Sunday 1st July 2007.Smoking Is prohibited in all enclosed premises i.e. university buildings, covered walk ways. This policy applies to all university employees, students, residents and visitors etc. NHS Direct has a duty to promote and maintain the health of the community. It extends to the work environment, and thus help in promotion of general well being of all people. The NHS Direct policies not worried with people who smoke but with where they smoke and to prevent effects of smoking on visitors, and non smoking colleagues. It is also alarmed with the presence of carcinogenic substances in the vicinity of NHS Direct sites. From 1st July 2007, practically all enclosed places including work places in England will become smoke free, which will make sure a better and healthy environment, so that everyone can relax, travel and work free from second-hand smoke ( NHS Direct,2008 ).According to this policy smoking is prohibited in all working areas, such as centers and offices surroundings at all times, it will also includes after working hours periods and shifts as well as evenings and weekends and will also in the following ordinary areas: meeting Room, kitchen areas, Store Room reception Areas. According to Health and Safety at work etc Act, 1974). In UK the Department of Health (NHS Direct, 2008) has taken achievement to increase the general awareness of the risks concerned with the second-hand smoke through the following: countries first ever multimedia and education campaign. Funding to facilitate smoke free cities network and to help cities move towards smoke free on a voluntary basis. Almost all 50 percent in UK (there are 60,000 in the UK) and half of the Restaurants Association (10,500 group and individual restaurants). Benefits of Action and Second-Hand smoke: Environment and Economic benefits for society individual and industries includes: The NHS expenditures is reduced through smoking prevalence. The costs from the sickness absence are reduced. It enhances safety benefits (such as reduced fire risks).The cleanliness and maintenance costs are reduced. The Action on smoking and health report relates to strategy of tobacco control for England and recommendations which reflects the current balance and reserved powers in England. By helping smokers to quit, harm of tobacco can be reduced. All health professionals should have the skills to provide basics to stop smoking advice to the persons who smokes including the provision of treatment and referral to specialist stop smoking services. There are medicinal products on the market to help the smoker to quit and they also provide substitutes of Nicotine products. The tobacco control community looks ahead to working with the government in shaping the new strategy and new era in tobacco control. The Department of Health, 2004 has set a further public sector agreement(PSA) targeted as to reduce the rate of smoking to 21 percent or less by 2010( 26 percent in 2002). According to a Report of Smoking in public places on 15th December 2005 was published by the House of Commons Health Committee. They command paper sets out the government response in the report. The aim of government to achieve reduction in smoking frequency through along with combination of policies, which will help 70 percent of smokers who they want to quit. Smoking in pregnant women remains and issue of public health because the women who continued smoking during pregnancy, the infant born were hospitalized for a considerably more number of days (Petrou etal, 2005)[ ]{midwives attitude to smoking and smoking cessation in pregnancy}. The other national services highlights the danger of smoking like National Services Framework for heart diseases, cancer and children, young person and maternity services they highlights of the danger of smoking . The Health Action Zone in England, April 1999 to March 2000. The White paper Smoking Kills announced the new money for setting up the cessation services over a three year period. The NHS smoking cessation services will provide a new move towards help the people who want to quit smoking. They provide specialist and intermediate services. In specialist smoking cessation services they provide intensive treatment, usually clinics, run by smoking cessation specialists, usually in form of group over the course period of 5-6 weeks. It also includes Nicotine Replacement Therapy. In intermediate services provided by the other health practitioners who have taken some kind of recognized training usually they provided on a one to one basis, their services also include Nicotine Replacement Therapy. The new evidences has made by committee in 2004 , which has based on the report of Scientific Committee On Tobacco and Health [SCOTH],1998.They pay attention to the new organization between the secondhand smoke and lung disease. They have published their latest report from SCOTH was along with the Choosing Health White Paper.[Department of Health,2009]. The carpool vehicles should need to display the No smoking signs (NHS, smoking in workplace.2009). The cost effectiveness for government like NHS cost in overall smoking is estimated approximately 1.5 billion pounds a year. This cost will be reduced by decreasing the rate of smoking, about 1.7 percentage rate of smoking is reduced from 25 percent, then it means that about 100 million pounds are saved annually( ). The development of a smoke-free policy needs to be a practical and impartial. These policies are created to give staff guidance, patient and visitor clear guidance on what is acceptable. The government policy for smoking in the work places is that to reduced passive smoking all employers have to provide designated smoking areas outside the organization (Department of Health, 2009). Nowadays, the lifestyle of people has been changed the smoking rate is increased in both men and women. Parents smoke in front of their children this leads to affects the children because the children are more curious to learn and they want to trial and experiment of smoking in their peer groups. In pubs and discos youth enjoying their parties with wine, alcohol and smoking. They start due to their peer pressure and thereafter they become habitual of smoking. People spend most of times outside from their homes and they live alone so they start drinking alcohol and smoking to reduce their boredom and tensions. Due to this kind of social impact on the people the rate of smoking is increased. Nurses play an significant role for delivering health policies in the society through the use of education program for on individual and to the community. Encourage people to attend workshop for the cessation of smoking provide them support to come out of this .Use the opportunities to explain the relationship between changes in health status and smoking. They assess the smoking status of patients and to give advice all smokers to stop. They assist the people who interested in doing so. Health care practioners offer follow up and refer them to specialist stop smoking services if they required. For heavily addicted smokers who are currently unable or to quit, there is also the possibility of switching to pure Nicotine products (which like the current medicinal products on the market, contain Nicotine only and other tobacco derivates).Smokers are addicted to Nicotine but they are harmed by the tar and toxins in tobacco. Now there is more than ever a need for increased efforts to promot e tobacco education and the intervention amongst nurses in order for them to have the prospective to be credible and successful advisers to patients and the public. The community healths nurses are in very good position interfere with smokers. Many who want to give up smoking do so as a result of the health problem. So the problems in community in those nurses have a significant role to help them and community and community people to quit from this lethal problem. People who are habitual to smoke of if they want to quit from it then and nurses and government have to prepare policies to available to them substitute of smoking for example Nicotine Replacement therapy such as chewing gums. Asses the smokers to and help them to quit the smoking give them proper advice and suggestions and help them to take classes and join workshops to the smoking in the society. Advice them that take proper substitute of smoking instead of taking tobacco instance they may consume nicotine substances or the cigarettes and they also take some medical subanstances to reduce their smoking habit. the community health nurse should health to stop smoking . And there are fa ster acting NRT produce Department of Health, 2000ts available and are being developed in the current scenario. There are more and more treatments are becoming available for smoking cessation. It is a rapidly developing field in the society and there are some others methods like Hypnotherapy is suggested and Acupuncture therapy is beneficial. The care which is offered to the pregnant women would impact on society. In conclusion, many government policies have been implemented in local and national level for the development of people and encourage them to adopt healthy life style and stop smoking although the government gets several incomes from the sale of tobacco products. These policies and recommendations are taken from NHS and the department of health and implemented in the society. The harmful effects of smoking not only affect to the mother but also their baby in the womb and the impact of health care policies in health care system. It starts with the effects on the fetus and carries on throughout childhood.

Eating Disorders :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  There are many different types of eating disorders in our world today and many suffer from them. Young women, and the reason is unknown, are the main targets (Holt, Rinehart, and Winston, 147). I believe young women are more apt because of the ideal media, newspapers, magazines, etc. That's how they feel they need to live up to, and also they are more emotional and are in that stage of life where things like this matter a lot. There are two very common eating disorders, anorexia and bulimia.   Ã‚  Ã‚  Ã‚  Ã‚  Anorexia nervosa is an eating disorder that is characterized by a person with a body weight less than 85% of what is considered normal weight. Anorexics have a fear of being fat (Sonder, ). Anorexics limit their food intake, which is the same thing as starvation. A person who is anorexic continues to diet even when they are bone thin. They are never satisfied with their appearance. They engage in excessive exercising and long depressions, these are just some of the danger signals that anorexics show. This self-starving behavior can lead to sever emancipation or even death. Anorexics see normal fat (folds of flesh) on the body as fat that needs to be eliminated. They often find sleeping and resting a discomfort because they have lost their normal body fat. Victims of this serious disorder tend to further from family and friends. They want to be isolated. There are many dangers from starving yourself. The body tends to slow down or even stop certain body processes, your blood pressure may fall, breathing rate may drop, and menstruation also stops. They thyroid gland disappears, and this is the gland that regulates your growth. Your nails and hair become brittle, you skin is dry, and you suffer form light headiness, constipation, and swelling of the joints. When fat is reduced, the body temperature begins to fall, and soft hair forms on the body for warmth. Your body chemicals may also be so imbalanced, heart failure may occur. People who suffer from bulimia nervosa also want to be thin, but they do it in a different fashion called binging and purging (Sonder, ). Binging is when a person will eat a bunch of food, exceeding normal calorie intake. Purging is the way they get rid of it. This way you are still able to eat and then still be thin, but this is very dangerous and can often be deadly.

The Beginnings of Greek Philosophy Essay -- Science Math Stars Papers

The Beginnings of Greek Philosophy The Milesians and Heraclitus Long before the time of Thales, a citizen of Miletus, in the district of Ionia on the west coast of Asia Minor, Chaldaen astrologers had listed data on the position of the stars and planets. As Thales studied these tables he thought he discerned a pattern or regularity in the occurrence of eclipses, and he ventured to predict a solar eclipse that occurred on May 28th 585BC. Some scholars think that this was just a lucky empirical guess, but if it was the discovery of an astronomical regularity or natural law, then Thales may be credited with distinguishing Greek philosophy and science from the somewhat aimless observations and disjointed information of the Eastern wise men. When a law is formulated, Man's wonder at the phenomenon is supposed to be satisfied, and nature is said to be explained and understood. Thales is also credited with the discovery of several theorems of geometry and with diplomatic, engineering, and economic exploits. If there is a difference between science and p hilosophy, it is that the regularities of science are relatively restricted, whereas the more general principles, called 'philosophic' apply to wider areas. Thales's more general speculations concerned the constitution of the universe. What is the world made of? Are there many elements or is there but one? And if one, what is it? These questions dominated the entire Pre-Socratic period; and they are still live issues today; and if Thales's answer seems crude to a so-called sophisticated 21st century mind, his motivation and procedure may prove as profound as any contemporary inspiration. As a matter of fact, Thales taught that all things are made of water, and we may imagine re... ...uch a person, so hardy as to suggest that reality is spiritual and not material, would have to be a genius as great as Plato. There is a much easier choice that can be made. The great minds of ancient Greek thought with all their scientific acumen, so it may be concluded, have failed to find any truth. The reason for their failure is simply that there is no truth to be found. Knowledge is impossible. This conclusion is a welcome relief after such arduous philosophising; and besides, it offers great opportunities for ambitious young thinkers. Thus there arose in Greece the movement known as Sophism. Bibliography: JOHNS, B. Early Greek Philosophical Thought New York, 1976 MARTIN, K. A History of Greek Philosophy New York and London, 1981 McCONNELL, T. The Pre-Socratic Philosophers Dublin 1988 CARSON, N. Exploring the Pre-Socratics London, 1985

Investigate a Career: Computer Support Specialist

Kevin Golchin Per. 1 3/21/10 Investigate a Career: Computer Support Specialist After looking at various jobs, I find the computer support specialist position most interesting. There are many reasons why I think this career is most exciting: the computer support specialist provides technical support, assistance, and advice to individuals and organizations that are dependent on information technology. They can also work in organizations that provide computer systems for computer hardware and software vendors or a third party support services on a contractual basis such as help desk companies.There are two groups of computer support specialists; they are the technical support specialist and the help desk specialist. Work takes place at an office or a computer laboratory, although third party computer support specialists can either spend more time at a client’s work location or sometimes from a remote location. The amount of education to get this job can be from some formal colleg e education to a bachelor’s degree in computer engineering, computer science, or information systems, although some people may only need a computer related associate degree.The position entails some on the job training, which can last anywhere from a week to a whole entire year, but the training is usually about three months. A few years ago in 2008, there were about 565,700 people that held this job. The job outlook for this career is very promising because employment for this job is projected to increase faster than any average job, and the job prospect is good especially with a college degree. About 18% of computer support specialists can find employment in the computer systems design and related services industry.They can also be employed in various industries like administrative and support services companies, financial institutions, insurance companies, government agencies, educational institutions, software publishers, telecommunications organizations, and healthcare o rganizations. The median salary for this job is about 33,680 to 55,990 dollars, the bottom ten percent median salary is about $26,580 and the top ten percent salary is about $70,750. Some related occupations are a customer service representative, who respond to customer inquiries on any computer related issue, a computer software engineer, who create software applications and ystems, and a computer and information systems manager, who oversee all the technical information aspect of a company. My chosen career path of computer support specialist can advance into an information systems managerial position or can lead into a computer engineering or customer service position. I believe that I would enjoy the computer support specialist position because I enjoy working with computers like running diagnostics and resolving problems.I always help my mom whenever she has some problems with our computer at home. Another reason that I like this career path is that I would be continually expos ed to what is the latest in computer technology. I wouldn’t lose interest in the job because I would keep learning new things as information technology is always changing. One quality that I possess that will make me successful in this field is that I am smart, and I believe that I would be able to resolve computer problems even with high degree of complexity.Another quality that would give me an edge in this career path is that I am a hard worker, and I wouldn’t give up easily on any computer challenges that confront me. I also have good social skills and very patient, and these qualities would be helpful in dealing with computer users in a company, clients and customers. I find the computer support specialist most interesting and appealing, and I think that it would be an excellent career choice for me in the field of computer technology.

Advantages and disadvantages to have a car Essay

Cars are today something useful for society. However there are a lot of advantages and disadvantages when owning a car. In my opinion and one of the advantages is that you can move around freely because you can decide the place you can visit and when to go. Furthermore you do not waste time waiting for buses or depending on timetables. Other advantage is that it does not take you so long to go to different places. On the other hand, they are polluting and they are dangerous because a lot of people are irresponsable when driving as they drink or drive dangerously or speed. Other disadvantage is that they are very expensive. Not only to buy them but also to keep them. Petrol is also expensive and the maintanance. In conclusion, cars are good invention but they are not toys and you have to be responsible when you drive and of course you must have money!!!. Advantages and disadvantages to have a car  Cars are today something useful for society. However there are a lot of advantages and disadvantages when owning a car. In my opinion and one of the advantages is that you can move around freely because you can decide the place you can visit and when to go. Furthermore you do not waste time waiting for buses or depending on timetables. Other advantage is that it does not take you so long to go to different places. On the other hand, they are polluting and they are dangerous because a lot of people are irresponsable when driving as they drink or drive dangerously or speed. Other disadvantage is that they are very expensive. Not only to buy them but also to keep them. Petrol is also expensive and the maintanance. In conclusion, cars are good invention but they are not toys and you have to be responsible when you drive and of course you must have money!

Absurdity in Camus’s The Plague

Albert Camus tried to make sense of plague's challenge to the human spirit in this novel set in North Africa. It is a chronicle of human suffering. â€Å"But what does that mean – ‘plague'? Just life, no more than that.† (Camus, Gilbert 1948 : 307).The old asthmatic, who spends his days transferring peas from one pan to another, summarizes the overarching theme of Camus's narrative: life and death, in a world that does not seem to care for us. The Plague is a powerful literary work, despite its many logical and other shortcomings, which we will be looking into. Camus is obviously trying to stimulate the reader to think about the problems of life and ways to confront life in a seemingly absurd and cruel world — although how far he succeeds in this attempt is doubtful.Over the course of a few days in sometime in the 1940s, in the Algerian city of Oran, thousands of rats emerge into the streets in dying conditions. At this point begins the outbreak. Absurdity creeps into Camus’s story in more ways than one. Dying rats and the spread of bubonic plague is not an unprecedented phenomenon in human history. In the mid 14th century, the devastating black plague exterminated nearly one third of the population of Europe. Spanning three years, it was a disaster of colossal proportions.A major episode of Bubonic plague occurred in ancient Greece, as well as in the late Roman period, killing people in hundreds of thousands. The narrator of the story himself acknowledges the fact of a ten thousand people dying every single day in Constantinople. Therefore, on the first sign of rats dying en masse, all the nations and international authorities would be alerted, not just the city officials. But that does not strangely happen in Camus’s account. No action is taken at all for a long time, though much hullabaloo goes on.The Plague recounts a specific (albeit fictional) epidemic taking place in a particular location at a particular time, alt hough the year is not clearly specified. Therefore historical and practical questions are important in making sense of the story.Camus’s novel was published in 1947, in the immediate aftermath of the Second World War. It is reasonable therefore to assume that the Oran episode might have occurred towards the end of the war or in the first years of peace. Towards the end of the First World War, a massive outbreak of Influenza pandemic killed an estimated 40 million people worldwide.No one would even remotely want such a disaster to happen all over again at the end of the Second World War, and therefore no one would have taken the matter lightly. The moment the news is in the media, it would have sent shivers across the national capitals all over the world. By no stretch of imagination, Bubonic plague can be considered a local issue.One cannot possibly conceive any city authorities to be complacent over such a grave matter, thereby delaying action and letting the infection take hold in the populace. Leave alone the local authorities, national and international authorities would immediately jump into the scene taking all possible action to contain the burgeoning plague. That a plague is on its way is clear as day from the first deaths of rats to anyone who is least educated, however the city officials go on merely debating, discussing and hesitating.In 1994, a case of pneumonic plague, a deadlier air-borne version of bubonic plague, broke out in the Northwestern India. The word plague was in the air, and hundreds of thousands of people immediately started evacuating their houses, even before the authorities could rush into action. In the end, few people died of the actual infection, more people must have perished in the stampedes to catch trains and buses.In Camus’s novel that seeks to question the very meaning of human life and existence, however, no such commonsensical, logical measures are taken.Common people behave meaninglessly, authorities beha ve absurdly, international authorities do not even figure in – all this in spite of the narrator, Bernard Rieux, being a doctor himself. Even when the doctor starts worrying, he worries about his own city, not the continent and the world, as if plague knows any city limits. Region-specific infectious diseases such as Ebola infections which break out in West African countries from time to time are called endemics, not epidemics.According to the novel, one is given to understand that Bernard Rieux is preoccupied with his wife’s impending trip to a sanitarium and is therefore at first not alarmed by the rats dying on the streets with blood spurting from their muzzles.Doctors are always preoccupied with something or other, yet any doctor spotting a number of rats dying in such a ghastly manner would have issued red alert instantaneously. Rats dying by coughing up blood are strangely viewed by every one concerned as a sanitation issue! This is a preposterous way of telling a story.

Transformative Power of Civil Society

Apartheid divided people and was in favour of white people and left the majority of black people poor. This created inequality between black people and white people, thus this resulted in the people in the people who are disadvantaged by apartheid to form civil societies to help fight poverty themselves. This essay will critically discuss whether civil society has transformative potential in south Africa and also to what extent does it have transformative potential, that is if it has transformative potential. This paper will discuss this by looking at what at what civil society is, looking at development and how ordinary people challenge forced development (top down) by engaging in civil society. In this paper three case studies namely the Victoria mxenge and amadiba crisis committee and the xenophobia protest will be used as examples to analyze the topic further. Essentially this paper will attempt to show that civil society is both transformative and non-transformative. Development has been debated by social scientist and they came up with different theories of development. Development theories are trying to equalize the inequalities that were created by apartheid and anlyse and find reasons about why things are like this in south Africa. The theories of development include modernization theory, dependency theory, people centred development theory and sen’s development theory. Modernization theory implies that western culture is more superior and modernization theory looks at the different levels of technological development across the globe and explores development in terms of inequality ( Graaf, 2001). According to Davids (2005) modernization theory focuses on the fact that if the less developed country wants to develop then it should follow the developed countries. According to davids (2005,09) â€Å"modernization theory regards western culture to all others†. This notion of modernization takes us back to apartheid where the western culture was seen as the ideal culture out of the cultures we have in south Africa argues David (2005). This makes the people to start civil societies so that they can voice out their views. Roodt (2001) argues that civil society is formed when the formal government becomes more distant from rural people and the people decide to do things for themselves. Modernization theory is often challenged by civil society by counteracting and challenging the status quo. Graaf (2001) talks about the two main approaches for development which is top-down and bottom up approach. The two approaches monitors how development happens the people that are needed to participate in order for development to happen. According to Roodt (2001,469) argues that â€Å"participation is seen as one of the ingredients necessary to promote sustained development†, thus roodt further says that â€Å"this not to say that development equals sustained development†. The â€Å"top- down approach to development refers to the tendency of the state to implement development with little or no consultation with the people who are meant to benefit† Roodt (2001,469). For example when wanting to develop the poor in south Africa the rich people will come up with ways to do develop them and the poor people will not have a say or will have a little voice. Bottom up approach of development is when the beneficiaries of any proposed development participate through their organizations in determining the type of development most relevant to their needs, and may also participate in the implementation and subsequent running or monitoring of the development† Roodt (2001,469). This approach is dependent o n the needs of the community and its about how the community want to develop its self and not getting some one from the state to tell the community what they should do. But its about the community telling the state what they are doing (Roodt,2001). The bottom-up approach goes hand in hand with civil society and sen’s theory of development. According to Roodt (2001) civil society is the part is the part of the society outside the boundaries of both government and the family which is often seen to be the source of democratic innovation and of resistance to government excess. This means that people create social movements that does not include the government getting involved and so civil society is non-governmental. Walby (2009) argues that the aims of civil society is to respond in changes inresources, power, and material positioning, revorking the frames and material positioning and reworking the frames and discourses that provide meaning. Blaaw (1999) argues that â€Å" civil society is increasingly being looked on as the source of alternative and more equaltable forms of society. Civil society focuses more on people centred development and according to Scholte (1999,07) Civil society exists whenever people mobilise through voluntary associations in initiatives to shape the social order. Civil society challenges top down approach of development because it gets people involve in their own development by challenging the notion of top down approach For example according to Ismail (2009) Victoria Mxenge was building houses for poor people because the houses that the government was building were too small and the government a lot of time to build the house so they built the houses. Note Ismail (2009) notes that since South Africa is a developing country so poor people regards or acknowledges learning and education to overcome poverty. The case study of Victoria Mxenge Housing Development Association part of the south African homeless peoples federation, its an organization made up of women who wants to develop themselves by forming a housing social movement Ismail (2009). In this case study civil society has transformative potential because previously during apartheid â€Å"in South Africa poor women have been excluded from mainstream education by apartheid legislation, lack of money, no easy access to educational facilities, or social prejudices which dictate that women stay at home to care for the family† Ismail (2009,282). So by doing this civil society changed the social order or the functioning of the country by breaking the bounderies. According to Ismail (2009,292) â€Å"The VM women built on traditional notions of African ‘motherhood’ but went further in important ways and developed political skills in mobilising resources and learnt through great personal endeavour, patience, sacrifice and rigour but seldom developed a feminist consciousness and therefore made no analysis of patriarchy or capitalis According to Ismail (2009) this social movement also broke the of women learning in informal and non- formal way, there for civil society transformed them because they can now participate in learning in their every day life and support their daily struggles. Ismail (2009,01) further says that â€Å"in South Africa informal education and learning has developed so that excluded groups do have some opportunity for learning. This development is eople centred because if people where not there it wouldn’t take place. Furthermore â€Å"this development response has given rise to a ‘poor women’s pedagogy’ in which they become the advocators and innovators of development practice†. Victoria mxenge did have transformative potential because it built house for the poor and made a difference and changed the social order that not only can government can build houses for the poor but also women can build houses on their own. However in the end the organization did not have transformative because Victoria mxenge was taking loans from banks to build the houses left the organization in debt and in that sense Victoria mxenge didn’t have transformative potential. Furthermore the state ended up getting involved in the matter and they did not have much of a say now in the development so it didn’t have transformative potential because they did not change the top-down approach of development. Victoria mxenge shows that civil society can be transformative and non transformative. Roodt (2001) talks about sen’s theory, Sen’s theory argues that freedom is the primary end and principal means of development and Victoria mxenge has lost that freedom because they did not choose in the end, but the government choose for them and Victoria mxenge doesn’t have collective agency. Sen’s theory of development talks about development as freedom that looks at human well-being and how to evaluate it. According to Roodt(2001) Sen’s theory values that in order for people or a community to develop, freedon should be taken as the foundation for development. Furthermore more the theory talks about substantial freedoms or opportunities in the sense that if people have substantial freedoms they will have the â€Å"ability to achieve what they value, engage in economic transactions ,participate in political values will be equal to the capability to function in ways they consider valuable archieving the goals they have set for themselves† Roodt,2001. Sen’s theory is people centerd and participation is important in order for development to take place and thus democracy matters in the sense that choice matters and so the theory takes equality and rights of the people seriously ( Roodt,2001). So this means that people centred way of taking decisions about what the community wants and what is valuable is important. sen’s theory of development has human agency because public participation is important. â€Å"Globalization refers to the fact that we all increasingly live in one world , so groups and nations become interdependent† Giddens (2006). The interdependency takes place ecomonically, technology wise and communication wise. During apartheid in south Africa, the global civil society got involved and helped to fight apartheid. According to Klungman (2011,09) â€Å"global civil society is manifestation of social energies released by awakening of human consciousness to possibilities for creating societis that nurture and rejoice in a love of all human beings. According to Scholte (1999) argues and says that global civil society is ensures peace around the world for example if the is war global civil society has to fight and try to create peace there. So in the context of south Africa global civil society helped and fought apartheid . o in this context civil society has shown to have transformative potential by changing the social order that the apartheid government was using and brought democracy in south africa. When globalization takes place they are people who are benefiting from it and some are not benefiting but are actually disadvantaged by globalization. For example looking franchise wise mc donalidazation is not benefiting south Africa in the sense that they build their restaurants but more of the m oney that they get goes to their country of origin so it does not do much on south africa’s economy. So it does not transform south Africa in that context however it does transform south Africa by creating jobs for the unemployed and they get money so it does have transformative power because it helps fight unemployment. Blaauw (2003,02) argues that â€Å"the economic and social choices that government entails for national government also have ernomous implications for civil society organizations and formations†. By this blaauw (2003) argues that the dicisions that the government takes economically and socially affects civil society. Furthermore Blaauw (2003,02) argues that â€Å"the new global reconfiguration, which compels governments to become more responsive to financial markets than the needs of their poor citizens, has met with resistance from social forces ostensibly because of the dialectic of inclusion and exclusion†. This means that since when the state gets involved in global reconfiguration it stops paying attention to the poor and pays more attention to globalisation . n addition Blaauw (2003) argues that as â€Å"global markets forces rise the role of the state as an economic provider lacks and this calls for a need for civil society to develop and grow†. The people respond to being disadvantaged by globalization by striking, forming civil society groups and some by sticking more to their ways of doing things. For example people are afraid of getting involved in globalization because they think they will loose they will loose their money. For example looking at people in eastern cape are still farming for themselves to resist development and globalization. For that reason civil society has changed that and therefore it did not show to have transformative potential, because it did not change the social order of doing things. Looking at the under development in the transkei Bundy cited in (Graaf & Venter, 2001) argues that poverty and self-reliance in the former Transkei region was not in the form of the community not wanting to participate to the modern economic sector opportunities. Amadiba community crisis committee is Community-based organisation which has members of about three thousand local people from Amadiba. Amadiba crisis development fought the lobby group against Xolobeni sand dune mining walby (2009). The organisation was fighting to get the mine back so that it can be theirs and amadiba favour sustainable community based eco-tourism argues Walby (2009). by this the community was in charge of their development and the development it their choice . madiba crisis committee has also partnership with ACC and Sustainable community based tourism Civil society has transformative potential because looking at the amadiba case study the community fought to get the mine back from the people from austraila. The people fought by themselves without the help of the government and the government was not part of the people who wanted the mine. This brought transformation to the community because they were fighting for one thing and with the same vision and they got wh at the mine that they were fighting for . However even though they got the mine they are not using it which brings the point that civil society can have transformative potential and non transformative potential. They don’t have transformative potential in the sense that the mine is not benefiting them in any way because it is not opened and they are fighting alone and taking each other to court. Its also not transformative because the people who are fighting might be both members of the state and business and it leads to conflict, so now they don’t know what to choose between the two. his shows that amadiba crisis committee have agency, because it manage to change the social functioning . The paragraph shows that one organization can have society having transformative potential and also not having transformative potential. During may 2008 south African citizens started a xenophobic attack , where by the citizens were removing people who came from other countries to work here while they are not south African cit izens were removed ( Bond,2010). Bond (2010) furthermore argues that the xenophobic attacks were violent such that 62 migrants were murdered while hundreds of people which includes children and women were attacked and some were raped. Bond (2010) argues that not only did the people attack the migrants but they also burnt their houses and some of the houses were destroyed. According to Bond (2010) peoples reasons for the xenophobic attacks was employment in the sense that they saw the migrants taking cheap labour and taking most of the job opportunities. Employment was the key factor for the xenophobic attact because Bond (2010) mentions that some of the citizens were saying that the migrants come in to the country and open businesses so jelousy was also involved and some said its because the number of foreigners was uncontrollable. So this was implemented because of the lack of effective communication between communities and the state so it caused conflict and the citizen were angry and decided to things by the selfs and remove the foreigners out of the country. In this case civil society had transformative potential because the community did what they wanted to do because the government was not doing anything for them. A civil society was formed then to move the people who are not south African citizens out of the country. The movement was not formal in the sense that was not like amadiba crisis committee or Victoria mxenge because this social movement did’nt have a name and it was a group of people from different parts of south Africa who saw the same problem and started the attack. nd it had transformative potential in a bad way, thus according to Scholte (1999) civil society can be good and evil. Xenophobia brought social change because it resulted in the people going back to their countries and south African citizens getting the job. The movement used bottom up approach of development but the question is, is it really bottom-up because they might have been someone who incited it. The transformation also has consequences which resulted in people loosing their lives . he whole xenophobia transformed the image of south Africa and it made people to have doubts about whether the country will be able to host the 2010 FIFA World cup safely . It led to people wanting to change their minds about coming to watch the world cup. The transformation was bad in the sense that it disturbed south africa’s interrelationship with other countries. So this brings out the proves that this social movement was creating the bounderies that globalization is trying to break. So the transformation was against globalization in the sense that people were now not comfortable coming here and they lost their trust in south Africa. This negative transformation leads to a drop in the number of tourists that comes in the country and this ended up affecting the economic growth which ended up affecting those people who started xenophobia. However while people were chasing foreigners out of the country the was also civil societies formed which had people who were protecting the victims by hiding them (Bond, 2010). Bond(2010) argues that the civil societies that were formed to protect the foreigners used mostly churches to accommodate the people who were being chased out of the country until the xenophobic attacks calms down. This brings the thought that not everyone sees things the same way because some saw the chasing the people out of the country as not good and others saw it as being good. This shows that civil societies can clash with one another and throught the clashing it shows that civil society had a transformative potential because a lot of the foreigners when back to their countries. To conclude civil society has shown to have transformative potential as well as not being transformative potential in south Africa. I have proved that civil society has transformative potential it has helped the country to fight apartheid and change the social order of the way things were done during apartheid. This proved that civil society has a lot of transformative power when people have the same goal and showed that participation is important in order to change things. In the case of xenophobia civil society showed to have transformative potential in the sense that it achieved the goal of the social movement and removed the foreigners from the country. The xenophobic attack showed that civil society can be can be evil as Scholte (1999) argues because during the social movement people were killed and some were hurted and this attack showed that civil society can be negative because people ended up looting houses of the people who were foreigners. The xenophobic attack also showed that civil societies can clash because people want different things. The Victoria Mxenge showed that civil society doesn’t have transformative potential because the organization did not change the top down approach. Furthermore the amadiba crisis committee showed that civil society has transformative potential because the people fought for the mine and got the mine. However it showed that even if people form civil societies to fight for things at times they end up not using the things they are fighting for when they have it. By compering this I can conclude that civil society has more transformative potential in south Africa since apartheid as it has changed many social orders.