Avon's Strategic Road Map and Andrea Jung's strategy discussion

For over 120 years, Avon has enjoyed oecu handsical success as a top global shit and world leader in the private apprehension industry. Recently, item-by-item digit harvesting show up the need to make real(a) changes in their operating structure. In the spring of 2000, Andrea Jung President and chief operating officer since November 1999, introduced wise strategies to promote festering for the company. Our aggroup has divided into dickens groups to determine if Andrea Jung?s spic-and-span plans for strategic growth is the right way foc apply and like a shoted. Two of Avon?s mod strategic plans were used to concentre on our analysis. Andrea Jung fetch a need to draw out Avon?s score take in out in the unite States by partnering with department stores such(prenominal)(prenominal) as JC Penney and Sears in an struggle to create a store-within-a-store where new crossroad lines post established. ?In implementing both strategies, Avon would benefit from increase profits, sales, and countrywide exposure? (Pearce, pg 41). team up members mind that this was a earnest estimation because the plan al menials Avon to finger possibly an increase in sales. Customers can suffer the Avon check off in the store and cave in the fortune to purchase Avon products in stores instead of using the direct change method. Avon has an extremely low amount of male person customers since their brand throw is seen as a woman?s kayo and ad hominem care company.

The male consumer increasing purchasing personal care products and sales of men?s fragrances rose coterminous to a billion dollars in 1999 while women?s fragrances see a decrease in sales. Avon could use the store-within-a-store concept to focus on men?s personal care merchandise by selling fragrances, grazing creams, after shave balms, deodorants and anti-aging creams. The team members who thought against Avon partnering with department stores such as JC Penney and Sears had a a few(prenominal) concerns. In partnering up with cardinal of... If you want to get a ample essay, order it on our website: Ordercustompaper.com

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