A Case Against Deceptive Advertising

Verizon radio, a joint ownership of Verizon Communications Inc. and the Vodafone Group PLC, had sell laptop cards with limited capabilities for wireless Internet access.For $59.99 the partnership was offering an unlimited monthly usage visualize, despite the fact that the service had limitations (Sharma & Cheng, 2007). Customers were non able to use their laptop cards for high bandwidth activities, for example, to download movies (Sharma & Cheng). Moreover, Verizon radio set had not mentioned the limitations of its laptop cards in advertisements (Sharma & Cheng).Following an investigation by the landed estate Attorney of cutting York, Verizon Wireless was needful not only to entertain to change its unlimited advertising of the wireless broadband service, but in like manner to reimburse the customers with $1 million in totally (Sharma & Cheng). Besides, the company was required to pay $150,000 in fees and penalties to New York. Verizon Wireless agreed to meet all of the le gal conditions (Sharma & Cheng).CritiqueThe case of the laptop cards sold by Verizon Wireless concerned deceptive advertising. The company had referred to its service as an unlimited plan in spite of its limitations. Customers should have been informed about the limitations before they purchased the service.Thankfully, the New York State Attorney intervened to compel the company to reimburse the customers. As a matter of fact, this aspect of business law is vital for consumer protection against company fraud.Deceptive advertising includes misrepresentation and omission. Perhaps Verizon Wireless had mistakenly omitted the limitations of its service in its advertising. Nevertheless, it was required to pay for its mistake.This serves as a warning for all companies in the U.S. Furthermore, the business regulatory departments around the country must continue to esteem all advertisements seeing that imperfect information is a source of trade failure.ReferencesSharma, A., & Cheng, R. (20 07, Oct 24). Verizon Wireless Reaches Deal in Marketing Probe.The Wall Street Journal, pp. B5.