Analysis of Green Mountain Coffee Roasters Essay

Introduction common land fate Coffee Roasters (GMCR), a leader in specialty java and hot chocolate makers, was founded in 1981 by give chase Stiller ( atomic number 19 Mountain Coffee Roasters GMCR, n. d.). From a dainty caf to a company listed on NASDAQ and then to a company with more than $2.6 billion net sales revenue by Sep 24 2011 (GMCR, 2011), GMCR enjoyed great fiscal masteryes. Besides, it has been recognized consistently as a soci each(prenominal)y responsible company.Key Factors in GRMCs SuccessAfter canvass GMCR case, several key points are identified which together contribute to the success of GMCR as both corporation and corporate citizen. First, GMCR convenes members from all split of its dust for important company activities. In many companies, most of the staff in the lowest level of organizational structure are excluded from company activities. just representatives from GMCRs whole arrangement get together in its yearly summit meetings (Mary 2008). The ge t together is useful in helping its participants correct understand their importance within the organization and realize they can do more to better serve the system. People from all parts of GMCR too go to training programs (Mary 2008). These programs are a platform for staff to victimize necessary knowledge with which they can better serve the customers. Including members from all parts of the system gives them a sense of personal involvement which encourages them to align their deliver interest with that of company.When employees feel that they are truly part of the organization, they tend to interiorise the needs of the company rather than just treat their jobs as externally imposed obligations. They may also find their job meaningful and pleasant, realise a stronger feeling of belonging and eventually are likely to lend stickyer and exhibit increased labor productivity. In a nutshell, Bob Stiller makes all members truly participate in his venture and sparkles their pote ntials to better serve GMCR. Bob Stiller also take employees from different parts of the company to coffee leavens(Mary 2008). thus employees can sustain personal experience about coffee terra firma which may increase their awareness and attention. For example, roasters may learn that lots of hard working is needed to harvest organic coffee noggin and then may pay more attention when roasting coffee bean which cause less waste of bean. Second, GMCRs decision do handle is based on the interest of all stakeholders rather than the company itself.For example, GMCR whole kit and boodle to add social value by engaging in teaching method programs for the children from farming families and communities (Mary 2008). Assisting these children builds stronger relations between GMCR and its farming families. GMCR also provides interest big financial resources to the farmers (Mary 2008), which eventually results in round off supply of high look bean. By taking all members interest into account, Bob Stiller builds a strong, coveted and sustain up to(p) network with all members within the system, which in turn supports the branch of GMCR. Third, GMCR has committed to organic coffee and creates social value by crack a much healthier lifestyle.Besides, GMCRs success sets an example for early(a) companies want to join organic market. GMCR improves environment by protecting coffee farm from the bad impact of chemicals and assuring the future generations a possible farm (Mary 2008). It is difficult for farm owners to keep coffee trees alive as long as possible (Mary 2008) and the support from GMCR makes it possible. Therefore farmers are able to make a living out of coffee beans, and more importantly, they have a higher satisfaction because they can preserve and pass the farm to their future generations(Mary 2008).GMCRs partnership with its farmers not only guarantees a smooth bean supply but also increases farmers spiritual wealth and again strengthens their rela tions. For trade-off problems, Bob Stiller always adhere to future thinking (Collins & Porras, 2002), making decisions based on long term benefits for the whole interconnected system rather than GMCR itself. Besides, Bob Stiller has committed to creating wealth which not only incorporates financial value but anything brings value to the whole system and the whole society.ReferencesCollins, J., and Porras, J. I. (2002). make to Last Successful Habits of Visionary Companies. New York Harper Business Essentials. Green Mountain Coffee Roasters. (n. d.). Corporate review. Available at http//www.gmcr.com/about-GMCR.html, accessed August 24, 2012. Green Mountain Coffee Roasters. (2011). Consolidated Statements of Operations. Green Mountain Coffee Roasters Inc. do work 10-K. Available at