Organic Food Market in Hong Kong †Environmental Scan Essay

?Global trend of natural food In 1950s, consumers ar starting to aware of organic product and in seventies to 1980s, organic sector start to develop, e. g. set up regulation and security around the world. In 1990s, the organic food market has a penetrative growing, expanding at 20% a year. In 2006, the sales of organic tike food were increased 21. 6%. There are also has dramatically increase in variety, availability and decreasing the cost of organic food. ? topical anaesthetic trend of organic food.At the end of 1980s, at that place were many cases happened in Hong Kong that poisonous crops which are contaminated with pesticide, people in Hong Kong raise their awareness of wellness. Until 1990s, Organic foods have been interchange in Hong Kong, most of them are import from North America, Australia, New Zealand, Europe and Japan. In the few years ahead, expenditure of organic food is increasing. In 2000s, the local market has a unanimous demand on fresh organic foods.Intern ational Trade vegetable marrow (ITC ) done a set of survey and observed some trends of Hong Kong. For example, there are more convenience organic food such as pre-packed organic salads some public groundworkteens and catering buy more organic food provision of organic products with biodegradable packaging. Major competitor In Hong Kong, there are three major type of retail shops is selling organic food. First type is supermarket, e. g. Park n shop and obtain are two major chains. Second type is department stores, e. g. Citysuper, Seibu, Jusco, Sogo. terzetto type is specialty healthy food shops, around 50 to health food shops selling organic, health and diet-supplement foods. Consumer ?General type of consumer Hong Kong Organic mental imagery Centre (HKORC) release the result of a survey on 7 Jan 2005, it shows that 30% of the respondents had purchased organic foods. It also shows us the people who are concerned in buying organic food are high reading qualification, executives, managers or professionals, and they are usually with a higher total house income, married and/or with children.The kernel of organic food in consumer ingest In Hong Kong peoples mind, organic food has the similar meaning as healthy food, they also care about the nutritionary value and image of the product. The best selling of organic foods in Hong Kong are baby food, rice cake, grains, fruit juice and breakfast cereals, so we can see Hong Kong people are more health-conscious now.