Essay on Prestcom

Political Currently we are fairly stable politically which can help trade come off smoothly. Energy Saving initiatives can help boost the sales of the Dyson Airblade if for character businesses receive a grant to help pay for the replacement of ineffective electrical appliances e. g traditional style hand dryers. Regulatory The intersection point has to be safe to use as it involves electricity and water. Has to be diffused to clean so hygienic. Also not damaging to the user e. g the airjets being too powerful.Economic Coming out of a recession so businesses may be less inclined to spend money on new appliances, especially ones with a premium price tag much(prenominal) as the Airblade. However it may mean companies are more in all likelihood to witness into energy saving alternatives to products to try and save money on electricity. Social Socially people are more likely to exigency to protect the environment and may be more likely to look into energy saving options such a s the Dyson Airblade. Socially companies may be pressurised into investing into environmentally friendly options. Technology The dyson Airblade uses cutting edge dry land of the art technology.Competitors Quite a lot of alternative products which offer precise similar benefits but at a lower price such as the Xcelarator and the Airforce. Opportunities Dyson could release a cheaper product but carries the same dyson cross name, this could draw sales away from cheaper hand dryers as people may be attracted by the brand of dyson. Market One of the market leadership expensive but top of the range, may be seen as a premium product, carriers the dyson brand name which means it is highly thought of, even there are lots of cheaper alternatives availiable.