Case Study Example | Topics and Well Written Essays - 750 words - 43

Case Study ExampleThe current trends in the weenie-iron aliment category envision that continued expansion of the industry is anticipated in the future,There are various ways in which dog food category can be segmented. For instance, it can be segmented into low scathe segment, mainstream segment, and the superior segment. The low price segment feature brands such private label, the mainstream segment feature brands such as Pedigree and Alpo while the premium feature brands such as Purina One and Iams. Of the three segments, the premium segment is believed to be of the highest prize followed by the mainstream segment and finally the low price segment. The price charged on a brand is largely dependent on the segment in which it belongs. Dog food brands from the premium segment are the most expensive among the three segments. Brand marketing has proven to be among the best business tactics in the dog food industry.Inessence.Brand marketing gives a company competitive advantage over the competitors.The influencers of brand purchasing of dog food are the dog owners. Some dog owners favor certain dog food brands and, therefore, they cannot buy other brands. In addition, the purchasing power of the dog owners influences brand purchasing decisions. In essence, sometimes dog owners are obliged to grease ones palms a particular brand by their financial status. However, the trend is changing since with time the dogs eating wont have proven to influence brand purchasing decision. Some people enjoy watching their dogs eat. In this regard, they would by a brand that the dog favors. In other words, dog ownerswould buy the brand the dog enjoys to eat. Some dog owners have attested that their dogs only eat certain food brand.A young study has shown that the levels of brand loyalty have grown high due to various factors. For instance, research has shown that quality affects consumers loyalty to a particular brand. Brand designing and